24 min listen
6. What’s next for retail?
FromFuture Proof
ratings:
Length:
24 minutes
Released:
May 3, 2021
Format:
Podcast episode
Description
In this episode, Jane speaks to Daniel Todaro, founder and managing director of Gekko Group, the retail marketing agency specialising in consumer electronics. Dan talks about how brands and retailers can improve the experience for customers in an evolving marketplace, noting that while omnichannel and online shopping has increased in importance, shoppers are still very keen to touch, try and experience a product – so high street retailers have plenty to think about when it comes to satisfying pent-up demand. He also discusses the increased use of electronics at home, how Gekko has delivered training during the pandemic, and the way sustainability and localism will affect retail strategies.
Released:
May 3, 2021
Format:
Podcast episode
Titles in the series (100)
6. Do Facebook adverts work?: Facebook’s Ian Edwards discusses the effectiveness of social media advertising, in this marketing podcast from Kantar and Saïd Business School. by Future Proof