23 min listen
35. Can marketing make us enjoy food more? with Dr Cammy Crolic
FromFuture Proof
ratings:
Length:
26 minutes
Released:
Aug 25, 2019
Format:
Podcast episode
Description
If enjoying food makes us choose to consume more of it, then learning how to trigger greater levels of enjoyment could be a valuable tool in a brand’s repertoire. How can you encourage consumers to buy, consume and enjoy your products? What if they really think they won’t like the flavour combination? And why do choices around packaging – size, wording and related ‘content’ – matter? Andrew and Tara talk to an expert, Dr Cammy Crolic, to find out.
Released:
Aug 25, 2019
Format:
Podcast episode
Titles in the series (100)
1. Are social influencers worth the investment?: Vlogger Lucy Moon talks all things influencer, in this new marketing podcast from Kantar & Saïd Business School. by Future Proof