Discover this podcast and so much more

Podcasts are free to enjoy without a subscription. We also offer ebooks, audiobooks, and so much more for just $11.99/month.

Episode 103: Five Change Principles You Need to Master with Donna Henderson

Episode 103: Five Change Principles You Need to Master with Donna Henderson

FromThe B2B Revenue Executive Experience


Episode 103: Five Change Principles You Need to Master with Donna Henderson

FromThe B2B Revenue Executive Experience

ratings:
Length:
37 minutes
Released:
May 14, 2019
Format:
Podcast episode

Description

What do you imagine is one of the most important career-building skills to have in your arsenal? According to Donna Henderson, a veteran of ATT, BlackBerry and Samsung, producing change in these large companies is all about one thing: building relationships. Henderson is now Chief Marketing Officer at Evoque Data Center Solutions. Change is her business. In this interview Henderson outlines five principles for change: First Change Principle: Never Assume That Everyone Is REALLY on Board with Your New Strategy Second Change Principle: Get Everyone’s Buy-in by Interacting One-on-One Third Change Principle: Learn Patience Fourth Change Principle: Change Is Happening Fast, Don’t Just Go for the Cool Fifth Change Principle: The Best Marketing Technology Is Relationships
Released:
May 14, 2019
Format:
Podcast episode

Titles in the series (100)

The B2B Revenue Executive Experience is a podcast dedicated to helping executives train their sales and marketing teams to optimize growth. Whether you’re interested in increasing margins and growing your market share, enabling your teams to compete on value rather than price, hiring new employees, or trying to stay at the forefront of the latest in sales and marketing techniques, this podcast will give you the tools and skills necessary to win in a B2B marketplace.Each episode features an interview with a thought leader or practitioner, discussing topics like: value selling, B2B sales, sales enablement, sales performance, marketing enablement, increasing revenue, increasing margins, increasing market share, sales strategy, and more.