SPEND TIME ON DIFFICULT AND UNCOMFORTABLE STUFFA lot of sellers complain about not getting enough results, and this sometimes happens because they are only good at one thing, which they are most comfortable working with. Today, Collin discusses the importance of working on things out of your comfort zone, because you can only improve on the things you suck at. It sounds cliche but true, and you will learn more by tuning in to the latest episode of Sales Transformation. Want to book more meetings and close more deals? Start selling the way your buyers want to buy with Humantic AI! Stop sending boring sales e-mails and start sending personalized GIFs and Memes with VIDU.io!TRANSFORMING MOMENTSSales training is broken because of biasesIdentify and focus your energy on what you can controlGetting granular with your prospectingLean on the things that are uncomfortable“You're always going to lean to the things that are like comfortable, versus the things that are not and you actually need to lean more into the things that are uncomfortable, because those are the things you probably need to push yourself to get better at, If you're strong on video prospecting, you're going to spend most of your time there, but if you suck on the phone, you really should spend more time on the phone and try to get better at prospecting on the phone.”   - COLLIN: Work on the stuff you suck at Connect with AnthonyAnthony Natoli | Lattice | Lattice.comConnect with CollinLinkedIn | YouTube | Newsletter | Twitter | IG  | TikTok