IT WILL PAY OFF, IT MIGHT NOT BE TODAY, BUT IT DOESIn today’s episode, Collin explains that being helpful should be the core value of every company. Helpfulness may not always pay off immediately, but it actually opens other windows of opportunity for you as a seller, and you will learn more from Collin in this latest episode of Sales Transformation. Stop sending boring sales e-mails or videos and start sending catchy GIFs and Memes with VIDU.io!Power up your podcast experience by joining our Free Podcast Community!TRANSFORMING MOMENTSProspects and buyers are too smart these daysTruly helping could be not helping at allBeing helpful should be a core value of every company“It may not always pay off, like how you think you should, and I mean, I have lots of examples where, I've been generous with my time and helped people, and they didn't end up being clients, but they might have referred me somebody, or they might have been left and went to another company.” - Collin: It may not always pay off, but it opens other opportunities  Connect with Aaron and learn more about what he’s been working on!About AaronAbout OpkallaOpkalla.comConnect with Collin and find out what’s new in Sales Transformation and other things he’s up to:About CollinAbout SalescastSalescast CommunitySales TransformationWanna kick off your own kick-ass podcast?Already have one? How about growing it, or even monetizing it?LET’S TALK.