This is episode 380. Read the complete transcription on the Sales Game Changers Podcast website. SHAWN'S TIP FOR EMERGING SALES LEADERS: "When you think about value, think about it in the form of a pyramid. There’s five different levels of value that we can share with any buyer. Information value simplifies the research, value that helps them determine what they need to determine. Fundamental value is really value itself that ultimately satisfies the basic expectations that the buyers have. There’s unique value, that’s value that sets you apart from the competition. There’s individual value which is the value that satisfies the individual that you’re dealing with so you have to pose some questions and be able to understand what they value in order to respond to that and offer that kind of value. Then there’s monetary value which is about the return on investment."