10 min listen
Episode 281: Unleashing the Power of Value Selling with Julie Thomas
Episode 281: Unleashing the Power of Value Selling with Julie Thomas
ratings:
Length:
35 minutes
Released:
Sep 5, 2023
Format:
Podcast episode
Description
In today's bustling business world, making a mark in the market and boosting revenue is perpetually challenging.
With so many things trying to grab people's attention, consumers are growing more selective about where they invest their money.
If businesses want to rock it, they can't just push products — they've got to sell the real deal: value.
So, we wanted to learn...
What is the power of value selling?
To shed light on this topic, we’re talking to Julie Thomas, President and CEO of ValueSelling Associates and author of The Power of Value Selling: The Gold Standard to Drive Revenue and Create Customers for Life.
With so many things trying to grab people's attention, consumers are growing more selective about where they invest their money.
If businesses want to rock it, they can't just push products — they've got to sell the real deal: value.
So, we wanted to learn...
What is the power of value selling?
To shed light on this topic, we’re talking to Julie Thomas, President and CEO of ValueSelling Associates and author of The Power of Value Selling: The Gold Standard to Drive Revenue and Create Customers for Life.
Released:
Sep 5, 2023
Format:
Podcast episode
Titles in the series (100)
WTH is the The B2B Revenue Executive Experience?: There are some great podcasts out there on sales enablement. They have fantastic advice on how to accomplish certain goals and strategies, as well as how emerging technology affects our work. But there's a gap in the podcast world. Chad Sanderson, your host, started this podcast because he wants to hear from his potential buyers about what they really care about, and how they respond to the sales process. You're going to be hearing guests that range from the Minnesota Vikings to Adobe. This should be fun. by The B2B Revenue Executive Experience