Learn about a secret message for an interstellar audience, making products that consumers actually want, and warning customers about bad things before they even realize it. Bite-Sized Delight From the Episode: • Hidden Messages Draw Attention - A series of messages hidden in codes and imagery added an “Easter Egg” layer of creativity and intrigue to NASA’s Perseverance Rover project on Mars. • Eliminate the Middle for a Better Experience - China’s fast growing C2M (consumer-to-manufacturer) offerings pair big data with AI to identify the latest consumer shopping trends and then produce custom products for direct-to-consumer sale. • Tell Customers the Bad New Quickly - American Express uses text messages and phone calls to make cardholders aware of potential fraud within minutes. Are You Looking for Things We Referenced? • “NASA Sent a Secret Message to Mars. Meet the People Who Decoded It.” - by Kenneth Chang in the New York Times • Pinduoduo’s Consumer-To-Manufacturer (C2M) Offerings • Solvvy - The Next-Gen Chatbot • American Express Find a full transcript of the show at: http://ExperienceThisShow.com. See you next week!