26 min listen
3. How can social influencers help brands?
FromFuture Proof
ratings:
Length:
30 minutes
Released:
Mar 1, 2021
Format:
Podcast episode
Description
With online platforms and audiences going through some big changes lately, it could be the ideal time to address or improve your influencer strategy. Karyn Spencer is Global Chief Marketing Officer at Whalar, a global tech-powered influencer agency, connecting brands with top social media creative talent. In this episode, she tells Jane and Felipe about Whalar’s work and mission, including its commitment to supporting Black talent with the Crib Around The Corner, and the huge business opportunity around connecting to more diverse audiences. Karyn talks about the potential journey from social influencer to Hollywood star, the value of authenticity when it comes to brand partnerships with influencers, and why TikTok in particular has been the perfect antidote to a stressful year…
Released:
Mar 1, 2021
Format:
Podcast episode
Titles in the series (100)
10. What can marketers learn from the dark web?: Felipe Thomaz, Associate Professor of Marketing at Saïd Business School, explains why understanding digital black markets could be valuable to brands. by Future Proof