34 min listen
#598 S2 Episode 467 - NEITHER RIGHT NOR WRONG: The True Thing that Matters When Selling
#598 S2 Episode 467 - NEITHER RIGHT NOR WRONG: The True Thing that Matters When Selling
ratings:
Length:
6 minutes
Released:
Mar 14, 2023
Format:
Podcast episode
Description
Get Fresh Sales Plays From The Trenches In Your Inbox ? Sales Transformation Newsletter IT’S NOT REALLY ABOUT WHO’S RIGHT OR WRONG, IT’S ABOUT THE BUYERTrevor and Collin start off this episode with a quick discussion on which channel works well with DISC selling and why it’s effective. Collin continues to discuss that the channel, the method of selling, and whether solving problems or being likable is the best way to sell are not what really matters the most, but it is the person who is buying. Stay tuned to learn more in this latest episode of Sales Transformation.Get Fresh Sales Plays From The Trenches In Your Inbox ST Newsletter.TRANSFORMING MOMENTSCOLLIN: THE PERSON, THE PROSPECT, IS THE ONE THAT MATTERS“There are people that say, ‘Hey, people buy from people who know, like, and trust you.’ and then you've got the camp of people that say, ‘No, Trevor, people buy from people that solve real problems for them.’ that doesn't matter. The interesting thing there, and I'd love to get with two people in the same room that have this difference of opinion, is they're both wrong. And they're both wrong because it doesn't matter. What they're saying does not matter, the only thing that matters is who the person is, who the prospect is.”COLLIN: TARGETTING INSTEAD OF SEGMENTING“Yes, you need to solve problems for your customers. Yes, but relationship matters to some people and not so much to others. So it's less about ‘this is the right way’ and ‘that's the wrong way’, and it's more about customizing how you show up based on who you're dealing with as a prospect.”Connect with Collin LinkedIn | YouTube | Newsletter | Twitter | IG | TikTok
Get Fresh Sales Plays From The Trenches In Your Inbox ? Sales Transformation Newsletter
Get Fresh Sales Plays From The Trenches In Your Inbox ? Sales Transformation Newsletter
Released:
Mar 14, 2023
Format:
Podcast episode
Titles in the series (100)
Episode #3 S1-EP3 Leading A Revolution In The Sales Profession with Larry Levine: This episode is very special as Collins’ guest is the best selling author of the book Selling from the Heart. We will get to know Larry Levine as he talks about how he started his sales journey from the “A-ha” moments to becoming a very successful sales professional. In this episode, Collin and Larry have also tackled some of the key take-aways that’s very important from Larry’s book Selling from the Heart. by Sales Transformation