Here is my testimony to Don Miller; of books written in the last decade, I have heard more testimony of actual life change as a result of people reading Don’s book, ‘A Million Miles In A Thousand Years’, than any other book. Period. I have purchased three cases of the book and given them away. I attended Don’s Storyline conferences, as have much of my family and friends. Now Don has brought his expertise and insight on story to the business world with unprecedented acclaim. If you want a successful business and life, what you will hear in the following interview and in Don’s just released book, ‘Building a StoryBrand: Clarify Your Message So Customers Will Listen’, is a must read. Why? It flips our perspective of how to promote what we have to offer to the public. It’s not about your product or service, it is about the customer. Don takes us through the structure of a good storyline and how we can and must apply it to our offerings in this format - “A CHARACTER who wants something encounters a PROBLEM before they can get it. At the peak of their despair, a GUIDE steps into their lives gives them a PLAN and CALLS THEM TO ACTION. That action helps them avoid FAILURE and ends in a SUCCESS.” When you listen in, I predict two things - 1) you will realize you are violating some of these principles, and 2) you will have an aha moment you can take action on right away. You can connect with Don at storybrand.com. Thanks to EZ Metrics ezmetrics.info, Concur concur.com/ziglar and Smartbizloans dot com, promo code ZIGLAR for supporting this episode.Learn more about your ad choices. Visit megaphone.fm/adchoices