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Episode 65: Dorene Rettas on Data Protection in Sales & Marketing
Episode 65: Dorene Rettas on Data Protection in Sales & Marketing
ratings:
Length:
27 minutes
Released:
May 15, 2018
Format:
Podcast episode
Description
Data breaches, like the recent Facebook debacle, have put companies of all sizes under increased scrutiny when it comes to data privacy. New data protection laws and regulations, such as the General Data Protection Regulation (GDPR) in the EU, are being established to combat data breaches and provide increased transparency when it comes to data usage. We sat down with Dorene Rettas, head of Cyber Security Hub for IQPC, a live events and digital media company, to discuss how an increased focus on data protection and cybersecurity will impact sales and marketing teams moving forward.
Released:
May 15, 2018
Format:
Podcast episode
Titles in the series (100)
Jiri Marousek on How Building a Capable Internal Team Equals More Revenue: You’ve seen plenty of companies focused on pushing sales organizations hard to generate more revenue. There’s often a focus inside companies to get more out of the salespeople they have. This is a viable plan of attack, but it’s not the only one. Over the last five years, we’ve seen an increase in marketing and services agencies, and they aren’t cheap—even if the services they provide are seen as critical. So today, we want to talk about how building that internal capability is not only worth the investment: it can also increase revenue. To do that, we’re talking to Jiri Marousek, Chief Marketing Officer at the AOPA (Aircraft Owners and Pilots Association). Find a breakdown of this episode here. by The B2B Revenue Executive Experience