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How to Move from a Product Strategy to a Customer-Obsessed Strategy | Erik Vogel

How to Move from a Product Strategy to a Customer-Obsessed Strategy | Erik Vogel

FromCX Conversations


How to Move from a Product Strategy to a Customer-Obsessed Strategy | Erik Vogel

FromCX Conversations

ratings:
Length:
30 minutes
Released:
Feb 2, 2021
Format:
Podcast episode

Description

In this episode we talk with Digital Transformation Leader, Customer Experience Zealot, and Global Vice President at Hewlett Packard Enterprise, Erik Vogel. He gives us steps on how to deal with customers’ credit and how to protect yourselves from making the mistake of sending products before knowing what their credit is. It’s our job to make sure we don’t ruin the customer’s experience while putting up safeguards for ourselves. Erik gives us some tips on how to communicate effectively and make sure you’re all on the same page.About Erik 0:46Making their transition 3:59Some of the most surprising changes 10:31Their Metrics and Principles 20:08“If there’s any takeaway everybody watching this takes is, get the common model, the common taxonomy, and drive that into the organization so you’re all talking the same language. So when you have these discussions–cross B U, cross organization, at least you’re talking about it like this and not like this. You’re bringing it together and you’re talking about it from a common viewpoint.” 18:36
Released:
Feb 2, 2021
Format:
Podcast episode

Titles in the series (100)

The Customer Service Secrets podcast is devoted to sharing highly coveted secrets from customer service, customer support and customer experience professionals across industries. The host of this podcast, Gabe Larsen, the VP of Growth at Kustomer, shares his own experiences in the customer service and customer experience space, while also drawing on the knowledge of experts and thought leaders who are making strides in their various fields. Gabe has spent the majority of his career gaining knowledge of customer experience and applying it at companies such as Accenture, Goldman Sachs, Gallup, InsideSales.com, and Kustomer. The goal of this podcast is to give the listener knowledge that they can apply directly to their own career, regardless of their job title, in each and every episode.