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249: Beyonce, New York Times and Morning Brew (Oh my!)

249: Beyonce, New York Times and Morning Brew (Oh my!)

FromThis Old Marketing


249: Beyonce, New York Times and Morning Brew (Oh my!)

FromThis Old Marketing

ratings:
Length:
64 minutes
Released:
Nov 12, 2020
Format:
Podcast episode

Description

Morning Brew sells its email subscription juggernaut for $75 million, building the email newsletter model for all the follow. The New York Times digital subscription business goes boom boom, while text-to-speech is the next big thing you've never "heard" of. And Beyonce decides to form a huge content partnership with Peloton instead of being interviewed on the This Old Marketing podcast. Robert raves about Philip Kotler's new blog and Adobe acquiring WorkFront. Joe raves about Netflix starting a programmed channel and how Twitch is not just for gamers anymore. This week's sponsor: Content Marketing World (on demand) ------ Subscribe to PNR: This Old Marketing at Apple Podcasts, Google Podcasts, Stitcher, iHeartRadio, Spotify or wherever you listen to fine podcasts. Subscribe to Joe Pulizzi's Random Newsletter at JoePulizzi.com. Follow Joe @JoePulizzi. Joe's new #thriller is now available at TheWilltoDie.com. Also, get Joe's Corona Marketing book free. Subscribe to Robert Rose's newsletter at The Content Advisory. Follow Robert @Robert_Rose.
Released:
Nov 12, 2020
Format:
Podcast episode

Titles in the series (100)

Joe Pulizzi and Robert Rose, two of the most well-known experts in the content marketing space, talk about the latest content marketing trends and discuss how businesses can use content to attract and retain customers. Each podcast show features a discussion of content marketing headlines, rants from Joe and Robert on what's going on in the industry, and a "This Old Marketing" example from the past (that we can learn from). Always useful, entertaining and never more than 60 minutes. This Old Marketing is part of the Content Marketing Institute(CMI) Podcast Network.