46 min listen
243: Rented Land and Native Advertising Disaster
243: Rented Land and Native Advertising Disaster
ratings:
Length:
60 minutes
Released:
Aug 20, 2020
Format:
Podcast episode
Description
Major media companies from around the United States are divesting their real estate properties to right-size their business models. Washington Post pushes forward into native advertising territory as traditional advertising falters. Audio is even bigger than we thought it would be, while creators at TikTok don't understand that they built their homes on rented land, and are now searching for a way out. In rants and raves, Joe raves about Twinsthenewtrend and their viral video (and video strategy) behind "In the Air Tonight" by Phil Collins. Robert applauds High Times for buying up dispensaries in California (another Content Inc. model). This week's sponsor: Content Marketing World ------ Subscribe to PNR: This Old Marketing at Apple Podcasts, Google Podcasts, Stitcher, iHeartRadio, Spotify or wherever you listen to fine podcasts. Subscribe to Joe Pulizzi's Random Newsletter at JoePulizzi.com. Follow Joe @JoePulizzi. Joe's new #thriller is now available at TheWilltoDie.com. Also, get Joe's Corona Marketing book free. Subscribe to Robert Rose's newsletter at The Content Advisory. Follow Robert @Robert_Rose.
Released:
Aug 20, 2020
Format:
Podcast episode
Titles in the series (100)
PNR 6: The Content Marketing Predictions Show: Content Marketing with Pulizzi and Rose by This Old Marketing