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251: KFC Content Is Better than a Bucket of Chicken

251: KFC Content Is Better than a Bucket of Chicken

FromThis Old Marketing


251: KFC Content Is Better than a Bucket of Chicken

FromThis Old Marketing

ratings:
Length:
64 minutes
Released:
Dec 11, 2020
Format:
Podcast episode

Description

In this episode, the FTC sues Facebook for illegal monopolization. Thanks Captain Obvious! For decades, as newspapers declined, local news suffered. The University of Kansas found a solution, but Joe and Robert feel corporate dollars could be the real savior. KFC launches a Lifetime mini-movie starring Mario Lopez. Joe and Robert simply can't wait to see it. Substack is on fire! More and more journalists and reporters are flocking to the email subscription platform. Is this a good thing? A 2020 "year in review" finds that audio wins, paid subscription busted out, and email remains the first-party data champ. Robert raves about Bob Dylan's $300 million dollar content sale and comments on Frameworks and Flywheels. Joe rants about Polska Press being purchased by an organization owned by the state. This Week's Sponsor: Content Marketing University ------ Subscribe at Apple Podcasts, Google Podcasts, Stitcher, iHeartRadio, Spotify or wherever you listen to fine podcasts. Subscribe to Joe Pulizzi's Random Newsletter at JoePulizzi.com. Follow Joe @JoePulizzi. Subscribe to Robert Rose's newsletter at The Content Advisory. Follow Robert @Robert_Rose.
Released:
Dec 11, 2020
Format:
Podcast episode

Titles in the series (100)

Joe Pulizzi and Robert Rose, two of the most well-known experts in the content marketing space, talk about the latest content marketing trends and discuss how businesses can use content to attract and retain customers. Each podcast show features a discussion of content marketing headlines, rants from Joe and Robert on what's going on in the industry, and a "This Old Marketing" example from the past (that we can learn from). Always useful, entertaining and never more than 60 minutes. This Old Marketing is part of the Content Marketing Institute(CMI) Podcast Network.