In episode #228 of This Old Marketing, Joe and Robert kick off the show with commentary on Burger King's new "moldy burger" campaign. Facebook hires Reuters to do fact checking, and the boys argue about the real strategy behind the move. More and more "advertisers" are buying media companies and one article gives a detailed history of the missed opportunity (by both marketers and media companies). Catalogs are back again, while the Peloton "wife" commercial didn't hurt business like so many prognosticators thought. In rants and raves, Robert details why IKEA keeps winning and shares an important New York Times article on the importance of Journalism. Joe shares new research on the "State of Writing" and its impact on all marketers and communicators. ------ Subscribe to PNR: This Old Marketing at Apple Podcasts, Google Podcasts, Stitcher, iHeartRadio, Spotify, Soundcloud, YouTube, or wherever you listen to fine podcasts. Subscribe to Joe Pulizzi's Random Newsletter at JoePulizzi.com. Follow Joe @JoePulizzi. Joe's new #thriller is now available at TheWilltoDie.com. Subscribe to Robert Rose's newsletter at The Content Advisory. Follow Robert @Robert_Rose. ------ This episode is sponsored by ContentTECH Summit.