24 min listen
S2 E40 - Sales Wants Demand, Not Leads (Audience Question)
S2 E40 - Sales Wants Demand, Not Leads (Audience Question)
ratings:
Length:
18 minutes
Released:
Sep 13, 2022
Format:
Podcast episode
Description
Imagine being part of a sales-led organization where the SALES team is asking marketing to stop running lead gen and start creating demand. It's a role reversal that we don't often hear, but it's the exact situation that an audience member came to us with. "What steps can I take to get my marketing team to stop running gated lead gen and start creating real demand for our brand?" In this episode, Sidney and Sam tackle that exact question.
Join Stacking Growth Live every other Wednesday at 1:00 PM ET by Registering here.
Join Stacking Growth Live every other Wednesday at 1:00 PM ET by Registering here.
Released:
Sep 13, 2022
Format:
Podcast episode
Titles in the series (100)
3 - Creating a Personal Brand on Company Time by Stacking Growth | The B2B Go-to-Market Podcast