This is episode 467. Read the complete transcript on the Sales Game Changers Podcast website. ANDY’S TIP: “Keep reading. As a podcaster you might think I’d say listen to podcasts. I think it’s great. Please listen to this podcast, listen to my podcast but I still think reading is the most effective way to learn because you’re exposed in a medium where people have to lay out a comprehensive cohesive argument. I think if you want to be influenced to learn new things and adopt new perspectives, that’s the best way. Whether it’s in sales or whether it’s to Fred’s point, the one we talked about earlier, it’s about the world around us, it’s biographies of great people and what they’ve achieved. I love to read and still read history. Just keep reading and keep learning.”