This is episode 318. Read the complete transcription on the Sales Game Changers Podcast website. SHELLEY'S TIP TO EMERGING SALES LEADERS: "Good active listening skills is highly energetic work. It takes a lot of energy on your part to really listen and be able to reflect emotion and context and content when interacting with your customers. When practicing validation, pay attention to when you're sensing that context, that emotional piece in your communication and try validating that emotion that you observe by speaking it out loud and checking to see if you understood that emotional context. See if it then lowers the brain activation so you can have a more constructive conversation."