This is episode 071. Read the complete transcript on The Sales Game Changers Podcast website. Christopher Ware is a media sales expert with 18 years’ experience in selling print and digital advertising, event sponsorship and exhibit space. He's generated millions in media sales for publications and events. Currently, he's the vice president of business development for NAIOP, a national trade association for real estate developers. At NAIOP, he's doubled revenue since the end of the great recession, doubled conference sponsorship sales, more than tripled the number of companies sponsoring and tripled digital advertising sales. But he's best known for giving away free burritos to get his calls returned. Christopher is a well-regarded thought leader, speaker and writer on media sales and has been published in dozens of associations and exhibition management publications.