When does the capacity of technology start hurting the experience? Many tools in the sales stack are built with intent, not purpose. We create tools because the VC market wants to make money. Technology is changing the buyer's behavior but will it stop the spam or keep making it worse? What do we do when the customer is in a constant state of shift? We have to be constantly agile, says Dr. Dover. Scaling culture does not mean replicating the 0 to 10 team member culture. Culture through contagion, not just deployment of strategy. Gen Z wants the opposite of Millennials - so what is it?