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Episode 282: Navigating the Nuances: Security Compliance as a Sales and Business Imperative with Susan Walsh

Episode 282: Navigating the Nuances: Security Compliance as a Sales and Business Imperative with Susan Walsh

FromThe B2B Revenue Executive Experience


Episode 282: Navigating the Nuances: Security Compliance as a Sales and Business Imperative with Susan Walsh

FromThe B2B Revenue Executive Experience

ratings:
Length:
41 minutes
Released:
Sep 19, 2023
Format:
Podcast episode

Description

In today's rapidly evolving business landscape, security compliance has become a critical concern for organizations of all sizes. With the increasing prevalence of data breaches and the growing emphasis on risk management, clients are now prioritizing security assessments as part of their engagement process. For sales teams, this can either make or break a deal, depending on how well-prepared they are to address security compliance requirements.

But this begs the question...

What strategies can organizations adopt to seamlessly integrate these security measures? And how can they ensure ongoing adherence to these ever-evolving standards?

To shed light on this important topic, we are joined by Susan Walsh, former compliance director at Snowflake and security compliance advisor to various startups. With over 20 years of experience in operational security, compliance, risk management, and sales, Susan is well-equipped to provide valuable insights into the world of security compliance.
Released:
Sep 19, 2023
Format:
Podcast episode

Titles in the series (100)

The B2B Revenue Executive Experience is a podcast dedicated to helping executives train their sales and marketing teams to optimize growth. Whether you’re interested in increasing margins and growing your market share, enabling your teams to compete on value rather than price, hiring new employees, or trying to stay at the forefront of the latest in sales and marketing techniques, this podcast will give you the tools and skills necessary to win in a B2B marketplace.Each episode features an interview with a thought leader or practitioner, discussing topics like: value selling, B2B sales, sales enablement, sales performance, marketing enablement, increasing revenue, increasing margins, increasing market share, sales strategy, and more.