Don’t miss Paul’s high energy interview with Pat Hilton, of Acoustic Force Media, on the importance of marketing your brand on social platforms. Show Notes  “If you can find those slots of peoples’ lives that need a solution, and it’s your solution, your product, your expertise, that’s where you find the sales.” Pat Hilton The #1 reason decision makers are willing to meet with a salesperson is because “it appears they can solve a business problem.” “Salespeople have these ‘bad vibes’ that go with them, when in reality, these are the people that are stimulating the economy and keeping innovation and entrepreneurship alive. They’re actually the good guys.” Pat Hilton People define value in their own terms. We have to understand that. We’ve got to speak their language. “What are people missing out on by not buying your product? You’ve got to be a wheel in peoples’ machines.” Pat Hilton Visit www.ToughTimer.com to get started on the 30-Day Tough-Timer Challenge! Order your copy of Selling Through Tough Times from Amazon or Barnes & Noble! Click here to purchase the latest edition of Value-Added Selling! Want to find out more? Just Google Pat Hilton. He’s the handsome one, not the old soccer player.  Also mentioned in this podcast, Who Not How, by Dan Sullivan and Dr. Benjamin Hardy Thanks to our production team at The Creative Impostor Studios! Click here to book a complimentary consultation with Strategist and Producer, Andrea Klunder, to find out how to launch, produce, and grow your company's podcast. *** Thank you for tuning in. Our show is updated weekly with the questions you ask. So, please go to the home page to ask the question that you want answered. Be sure to follow our show in your favorite podcast app and share this episode with a colleague or friend. And most importantly...make it a big day.