16 min listen
CMO Conversations: HSBC's Becky Moffat on the current economic outlook, humour, and storytelling
FromThe WARC Podcast
CMO Conversations: HSBC's Becky Moffat on the current economic outlook, humour, and storytelling
FromThe WARC Podcast
ratings:
Length:
27 minutes
Released:
Jul 18, 2023
Format:
Podcast episode
Description
The third in a four-part series interviewing CMOs. WARC's Anna Hamill is joined by Becky Moffat, CMO at HSBC UK. Discussing the current economic upheaval, how she makes the case for marketing investment, and how humour and storytelling increases engagement for a low interest category. Stay up-to-date with the latest marketing and advertising news with our free daily newsletter.
Released:
Jul 18, 2023
Format:
Podcast episode
Titles in the series (100)
3 in 15 - Brand-building and the Rise of Digital Commerce by The WARC Podcast