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68. Building an Insights Function from Scratch

68. Building an Insights Function from Scratch

FromDig In


68. Building an Insights Function from Scratch

FromDig In

ratings:
Length:
36 minutes
Released:
Mar 7, 2023
Format:
Podcast episode

Description

All hands on deck! In this week’s episode of Dig In, we’re chatting to a seasoned researcher that recently went in-house. We’ll be talking all things ‘how to’ when it comes to making that transition. Jake Pryszlak is an Insights Manager at SailGP, a sailing sports and entertainment platform that specializes in organizing thrilling races around the world. In this brand-new episode, Jake walks us through: • His previous work and how he ended up in the sailing industry • Why he believes researchers should treat reports as a piece of content and how he does it in his daily work• What he does at SailGP and how he uses insights to raise awareness around the business and the sport • What matters most when choosing agencies and providers (and why he believes in looking at the company’s roadmap when making a decision) We think you’ll enjoy this episode boatloads, so be sure to tune in wherever you get your podcasts!--------------Connect with Jake on his LinkedIn.Subscribe to our podcast on your favourite platforms:
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Have ideas for our next episodes? Connect with Meagan, VP Marketing at Dig Insights, on LinkedIn.Enjoying our podcast? Leave us a review!Connect with us here:
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Website
Released:
Mar 7, 2023
Format:
Podcast episode

Titles in the series (100)

Welcome to Dig In, the podcast brought to you by the minds at Dig. We spotlight marketing and insight leaders doing something different within their space. We'll feature interviews with inspiring business leaders, discuss trends in research and technology, and generally keep you up-to-speed on the wild world of innovation.