53 min listen
S3 E06 - Driving Change in a Highly Competitive Market | Kate Hammitt - CMO @ Splash
S3 E06 - Driving Change in a Highly Competitive Market | Kate Hammitt - CMO @ Splash
ratings:
Length:
56 minutes
Released:
Apr 13, 2023
Format:
Podcast episode
Description
Cassidy and Carl sat down with Kate Hammitt, CMO of Splash, to chat all things Event Marketing. She covers how the field has grown and evolved over the past couple of years, tracing the history of expectations from in-person trade shows and flagship events into virtual and hybrid events, and the impact they have on marketing strategy. She also discusses how companies like Splash are streamlining the process for companies, what the focus of goals and data should realistically be, and more!
Released:
Apr 13, 2023
Format:
Podcast episode
Titles in the series (100)
S2 E26 - How To Optimize The Inbound Sales Process for High Intent Demand by Stacking Growth | The B2B Go-to-Market Podcast