23 min listen
41. Are marketers realising the full potential of AI and machine learning?
FromFuture Proof
ratings:
Length:
29 minutes
Released:
Oct 6, 2019
Format:
Podcast episode
Description
Can we use machine learning algorithms to better understand consumers? How they truly feel, simply by looking at their face or reading their Tweets? If not, why not? Dr Natalia Efremova of the University of Oxford talks about the current research, the potential of AI and machine learning, and the power it might have not only in marketing but in achieving social goods. She also touches on why it’s so difficult to get sophisticated information from algorithms, how to avoid bias, and the importance of education in order to get this right.
Released:
Oct 6, 2019
Format:
Podcast episode
Titles in the series (100)
1. Are social influencers worth the investment?: Vlogger Lucy Moon talks all things influencer, in this new marketing podcast from Kantar & Saïd Business School. by Future Proof