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Episode 123: Using Inbound Marketing Principles to Benefit Existing Clients w/ Todd Hockenberry
Episode 123: Using Inbound Marketing Principles to Benefit Existing Clients w/ Todd Hockenberry
ratings:
Length:
32 minutes
Released:
Oct 1, 2019
Format:
Podcast episode
Description
B2B companies are missing out on a huge opportunity. They’re either not paying attention to it or don’t know how to apply it to their specific situation: Using inbound marketing principles to influence and grow their existing clients. Our guest today, Todd Hockenberry from Top Line Results, reminded us of a shocking truth: It costs you seven times more to get a new customer than it does to keep an existing one. Seven times! Chew on that for a moment. On today’s episode, we’re going to teach you how to start applying your inbound principles to nurture and grow your existing clients over new ones.
Released:
Oct 1, 2019
Format:
Podcast episode
Titles in the series (100)
WTH is the The B2B Revenue Executive Experience?: There are some great podcasts out there on sales enablement. They have fantastic advice on how to accomplish certain goals and strategies, as well as how emerging technology affects our work. But there's a gap in the podcast world. Chad Sanderson, your host, started this podcast because he wants to hear from his potential buyers about what they really care about, and how they respond to the sales process. You're going to be hearing guests that range from the Minnesota Vikings to Adobe. This should be fun. by The B2B Revenue Executive Experience