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Episode 123: Using Inbound Marketing Principles to Benefit Existing Clients w/ Todd Hockenberry

Episode 123: Using Inbound Marketing Principles to Benefit Existing Clients w/ Todd Hockenberry

FromThe B2B Revenue Executive Experience


Episode 123: Using Inbound Marketing Principles to Benefit Existing Clients w/ Todd Hockenberry

FromThe B2B Revenue Executive Experience

ratings:
Length:
32 minutes
Released:
Oct 1, 2019
Format:
Podcast episode

Description

B2B companies are missing out on a huge opportunity.  They’re either not paying attention to it or don’t know how to apply it to their specific situation: Using inbound marketing principles to influence and grow their existing clients.  Our guest today, Todd Hockenberry from Top Line Results, reminded us of a shocking truth: It costs you seven times more to get a new customer than it does to keep an existing one. Seven times!  Chew on that for a moment.   On today’s episode, we’re going to teach you how to start applying your inbound principles to nurture and grow your existing clients over new ones. 
Released:
Oct 1, 2019
Format:
Podcast episode

Titles in the series (100)

The B2B Revenue Executive Experience is a podcast dedicated to helping executives train their sales and marketing teams to optimize growth. Whether you’re interested in increasing margins and growing your market share, enabling your teams to compete on value rather than price, hiring new employees, or trying to stay at the forefront of the latest in sales and marketing techniques, this podcast will give you the tools and skills necessary to win in a B2B marketplace.Each episode features an interview with a thought leader or practitioner, discussing topics like: value selling, B2B sales, sales enablement, sales performance, marketing enablement, increasing revenue, increasing margins, increasing market share, sales strategy, and more.