In this episode we talk with the Director of Multifamily CX, UX, and Human-Centered Design at Freddie Mac, Kris Featheringham. He emphasizes on the importance of a human-centered design to provide the ultimate tailored customer experience. Kris and I discuss the process and lessons he has learned throughout his CX career, and then go into getting executive sponsorships and what you can do to work with your people to understand more their needs in relation to the needs of your customer base.Kris’s background 0:47Process and lessons learned 5:08Executive sponsorships and process 8:12Define 12:26“A lot of times when you sit there and interview someone, they’re just going off their most recent recollection or their most recent experiences. But there are a lot of things that will come out that they would never even have thought to bring up as you watch them. And you’ll come back to them afterward and say, ‘I saw you do this and this. Talk to me about that.’ and then all of the sudden you’ve opened up a whole new can of worms and it’s powerful.” 11:59https://www.linkedin.com/in/featheringham/