This season on Step by Step, we are asking what does “seamless” mean to my eCommerce business and how do I demystify that in a way that helps me select the right solutions and softwares that make a seamless experience come to life? Joining us on the podcast in this episode is Rebecca Hall, Director of Digital Solutions Consulting at Blue Acorn ICI, and Doug Hatcher, her counterpart on the sales side of the business,  a solutions consultant. And they're going to answer this question, "What does fully-integrated mean in the DXP era?” Listen now!‍In this episode:{0:11:32} - “DXPs provide: a very good way to visualize and analyze how people are interacting with the brand so you can customize it and better personalize the experience people are getting to it.” - Doug{0:14:46} - “The beauty of composable architecture and personalization is that you're really hitting those specific customers, really hitting those specific audiences, and you're serving up a unique experience almost per person. So it's not just per brand, it's per customer as well that we can really dig in and create a unique experience.” - Rebecca{0:24:57} - “The team and the tool have to be mutually aligned. it becomes much more impactful when you're making software decisions because all of them are interdependent. Future-proofing to some degree is just buying more durable software that's capable of doing more and growing over time without you having to completely rip and replace.” - Phillip{0:28:55} - “We're able to deliver, like immediately deliver, relevant experiences to your customers that may help them find what they're looking for and reduce some of the noise, as well as help you target immediately somebody who is actually looking for something specific.” - Rebecca{0:37:51} - “There are things that these platforms can't necessarily predict or just have a capability for out of the box. So there's always going to be a need to do custom development. More and more though, the customization that we're doing isn't on the front end, isn't trying to build the customer experience in a new and unique way. We try to focus that on a custom configurator piece or one thing that we can compose into the broader solution.” - Doug{0:44:47} - “ If we know what we have, we're able to use that data better and we can actually make better suggestions as we go along as well. It's all about data.” - Rebecca‍Associated Links:Learn more about Rebecca Hall, Doug Hatcher, and Blue Acorn ICIListen to more Step by Step episodes.Have you checked out our YouTube channel yet?Get your copy of Archetypes, our recently published 240-page journal! Check it out at ArchetypesJournal.comSubscribe to Insiders and The Senses to read more of what we are witnessing in the commerce world!Listen to our other episodes of Future CommerceHave any questions or comments about the show? Let us know on Futurecommerce.com, or reach out to us on Twitter, Facebook, Instagram, or LinkedIn. We love hearing from our listeners!