In the world of marketing, much like gambling, we take calculated risks. We strategize, we forecast, and we adjust. Today on Decoded, we'll look beyond numbers and wagers through Blaise Pascal, whose thoughts, often poetic and deeply personal, remind us that at the core of all of our strategies lies a human touch. “Good ideas don’t matter. Good people do.”{00:07:11} - “A lot of magic happens when you allow yourself to be bored. I actually think that's when really interesting things come about.” - Rabah{00:11:05} - “When people ask me how much I should post on social media, that's not the right question. The question is, how many times can I post while generating value?” - Rabah{00:18:02}} - “In investing, you actually would rather be right once or twice really heavy. Whereas in marketing, it's the opposite. I want to figure out where I'm right and use it almost more of as experimentation to palpitate the elephant. And then when I do find a really awesome well to dig, then I'm going to put more rigs on that land and then keep doing that.” - Rabah{00:22:45} - “Having intersectional knowledge gets really, really interesting. That's when you can really find some big unlocks.”  - RabahAssociated Links:Learn more about Rabah Rahil and FERMÀTHave you checked out our YouTube channel yet?Subscribe to Insiders and The Senses to read more about what we are witnessing in commerce.Listen to our other episodes of Future Commerce