This episode of the Live Better Seller Better Podcast features Devin Williams, thought leader and president and co-founder at People First Professionals. People's emotional response is biologically hardwired to kick in before we are able to rationalize it.Having the emotional intelligence to be aware of this requires intentionality, and Devin shares what you can do to be intentional about this self work, so you can improve your emotional relationship with yourself and others. This definitely applies to sales too and the way salespeople can cultivate better relationships and increase margins. HIGHLIGHTSEmotional intelligence: Start with self then move to socialGain self-awareness with meditation and recognize biases Intentionality: Journal triggers and find an accountability partnerCuriosity for social emotional intelligence and salesEmpathy creates the connections you need for successQUOTESDevin: "We literally feel emotions before we can rationalize them. As you trace synapses through the brain, through the alligator brain into the emotional center, you literally feel it before it reaches the part of your brain where you can rationalize it."Devin: "You have EQ, emotional intelligence, so one way to help advance your self-awareness is to gain the perspective of others, and then reflect that back on your own perception of the world."Devin: "The more questions that you can ask in a genuine and authentic level of curiosity, the more your social awareness is going to improve. The more perspectives, opinions of other people, the more you start to form a real picture that is beyond your biases and all this. Again, because you've put in the effort and the work to grow your self-awareness, you're now more able to see the world for what it really is."Devin: "Just having empathy and creating that true connectiveness and that curiosity that comes along with it, it's how you build amazing teams. It's how you build amazing companies. It's how you build champions at your customers who truly believe that you care about them because you do."You can find out more about Devin in the links below:LinkedIn: https://www.linkedin.com/in/devinwilliamspfp/Website: https://www.peoplefirstprofessionals.org/