Today I’m joined by Keir Wenham Flatt of Rugby Strength Coach and Strength Coach Network.We discuss his current working life and how he got there before getting deep into the questions listed below.This was a great chat and I think you’ll really get some penny-dropping moments, if you do, please give us 5 stars, comment and subscribe!The questions:If you had one rugby rugby player to coach who had a decent background, but wanted to go to the next level - how would you approach coaching him?Where is the s&c industry going wrong? How can it improve?What’s the biggest misconception about S&C within sport?How have athletes of all different sports changed your thinking?Has your BJJ influenced anything about the way you view rugby Or training?Are there some 1 off changes athletes can make that will have the best payoff universally?Could you describe your overall philosophy in one sentence?More  on Rugby Muscle:InstagramYouTubeFacebook GroupWebsite with ArticlesTHE Rugby Conditioning GuideRugby Muscle Elite 1on1 CoachingAll things Rugby MuscleSupport the show