If you ever wanted to know why podcasting is not that hard, then this is the episode for you. James fully admits sales is not his strength and that's why he hired someone else to do it and watched revenue triple.We spend some time with James talking about sales but we also spend a lot of time talking about the right way and wrong way to do a podcast.  What to look for in your second sales hire a candidate? Why SDRs should be more like journalists than salespeople How to leverage your podcast content across various platformsWhat you should know when starting a podcast for your business? What should you brand your show around as you build a podcast audience?