26 min listen
Do brainstorms actually work?
FromNudge
ratings:
Length:
31 minutes
Released:
Sep 11, 2023
Format:
Podcast episode
Description
Today I interviewed one of the world’s leading social psychologists, Professor Sheena Iyengar, to ask her … am I the only one who hates brainstorms?
Sheena’s book Think Better: https://tinyurl.com/55atv59w
Sign up for the Nudge Newsletter: https://www.nudgepodcast.com/mailing-list
Sheena’s book Think Better: https://tinyurl.com/55atv59w
Sign up for the Nudge Newsletter: https://www.nudgepodcast.com/mailing-list
Released:
Sep 11, 2023
Format:
Podcast episode
Titles in the series (100)
#19: Why marketing is vital, not a nice to have: <p>"Can’t products sell themselves?” Most marketers will have heard a variation of this question throughout their careers, but is it true? In this episode, Phil Barden, author of the bestselling consumer psychology book Decoded, explains the importance of marketing. He talks about why we spend 3x more on Starbucks than Greggs, how a product’s packaging changes perception and why marketing is more important than many believe.</p> <p>Phil's book Decoded: <a href="https://amzn.to/2EXoIMl" rel="ugc" target="_blank">https://amzn.to/2EXoIMl</a></p> <p>Phil's agency Decode: <a href="https://decodemarketing.com/en" rel="ugc" target="_blank">https://decodemarketing.com/en</a></p> <p>Sign up to our mailing list: <a href="https://www.nudgepodcast.com/mailing-list">https://www.nudgepodcast.com/mailing-list</a></p> by Nudge