50 min listen
It’s Time To Defund Misinformation And Take A More Rational Approach To Brand Safety
FromAdExchanger
ratings:
Length:
52 minutes
Released:
May 16, 2023
Format:
Podcast episode
Description
Why is there so much misinformation circulating online? Because, unfortunately, “it’s a great business,” says L. Gordon Crovitz, co-founder of NewsGuard, which estimates that advertisers are funneling as much as $2.6 billion a year programmatically to misinformation websites.
Released:
May 16, 2023
Format:
Podcast episode
Titles in the series (99)
Getting Into It With Intuit, The Brand With Its Own CDP: With 100 million customers and a homegrown CDP, Intuit is a data-driven brand, says Intuit CMO Lara Balazs. But beyond conversions, the owner of TurboTax and Credit Karma closely tracks brand reputation as a measure of success. by AdExchanger