If you own a service business, you probably know this already: Writing a book can bring you exposure, credibility, and ultimately, more clients. You get transformed from "business owner" to "thought leader."  On this podcast, Jane Tabachnik talks about an essential component of authorship: "finding your why". She explains what this really means: it's not about your psychological needs, but rather about relating to your audience.  We talk about the 2 types of whys - for the author and for the audience.  Jane considers this element so important, she won't work with authors who come with no understanding of their "why." You'll also learn about a forthcoming summit from Jane on the topic of marketing your book. I have a session on using stories to write and promote your book. The summit is free for a limited time. Get the details here.