27 min listen
Search Optimization in an Era of Private Brands and Retailer Ad Platforms, with Nathan Rigby, co-founder of Analytic Index
Search Optimization in an Era of Private Brands and Retailer Ad Platforms, with Nathan Rigby, co-founder of Analytic Index
ratings:
Length:
34 minutes
Released:
Oct 4, 2021
Format:
Podcast episode
Description
Anyone in on the early days of ecommerce knows the name One Click Retail. They created the seminal platform for ecommerce measurement, sales analytics and search optimization, one that was acquired by Edge by Ascential in 2016. Nathan Rigby and his founding partner have teamed up again to raise the bar on ecommerce analytics and data-driven decision making with their new company, Analytic Index. Nathan joined Rob and Peter to talk about private brands, retailer ad platforms, the new science of search optimization, and, surprisingly, almond flour.
Released:
Oct 4, 2021
Format:
Podcast episode
Titles in the series (100)
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