On this episode of the In the Club Podcast by Club Colors, we feature Michael Goncalves, the Vice President of Business Development at EZRA Coaching. Knowledge blindness is our inability to see the things we're good at naturally, and this is where a coach comes in handy to realign perspectives.Ezra discusses the Knowing-Doing Gap and how to narrow it down through self-reflection on the competencies that are lacking to bridge that gap. He also digs into the universality of coaching as different companies have relatively the same goals, and similarly, the mindset needed to succeed is industry agnostic.   Investing in people remains the most common denominator among Ezra's most successful clients. He shares how they help sales enablement folks realize their targets and get adoption on tools that truly help the end users.HIGHLIGHT QUOTESKnowledge blindness hides our natural talents from us - Michael: "We always think of knowledge as power, yes, but if you don't know you have that knowledge, then it's not powerful because you're not necessarily utilizing it. And of course, we can tap into coaching helps identify look, where am I strong, where am I weak, and let me work on what I need to work on to get to where I want to go."EZRA helps sales enablement drive adoption rates - Michael: "What's even more powerful than that, when the folks utilizing it, when it's from their mouth, their words, their feedback that says this thing is incredible, and we have plenty of that data to show that look, here's the adoption, here's the feedback, here's the impact it's made. Because I can say it's great, the person who bought it on the enablement side can say it's great. Of course, they're going to say it's great, but the people actually using it, when they say it's great and they share the impact it's had, different story."Achieve big things by focusing on the small things - Michael: "How do we stay focused on the big things? I always say, forget the big things. When you're playing a football game, you're not staring at the scoreboard. You're staring at your opponent. You're looking at the line. You're visualizing your route. You're doing all the things you must do because if you do that well, the scoreboard will reflect that."Connect with Michael in the links below:LinkedIn| Website