In this special episode David Tiltman is joined by JP Castlin, a strategic management consultant, and James Hankins, Global VP Marketing Strategy and Planning at Sage, who have co-authored a new WARC report, ‘The gravity of e-commerce’. As marketers come to terms with the rapidly changing world of digital commerce, they may need to return to the four Ps in response. The full report is available to non-WARC subscribers until 12th February at this link.
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