36 min listen
Dealing with adversity as an agency owner, with Rebecca McIntyre-Smith
Dealing with adversity as an agency owner, with Rebecca McIntyre-Smith
ratings:
Length:
46 minutes
Released:
Jan 4, 2023
Format:
Podcast episode
Description
Welcome to Episode 78. Today's episode is for you if you're an agency owner, busy running an agency, but also facing challenge or adversity in your private life.
Rebecca McIntyre-Smith is director of digital agency Primate, and founder of the Lemur Foundation. She has a remarkably touching story of tragedy, adversity and resilience. She also shares her practical tips for other agency owners. If you'd like to be a guest on Rebecca's own podcast to tell your story, then you can contact her on LinkedIn at https://www.linkedin.com/in/rebeccamcintyresmith/
https://www.lemurfoundation.org/about
And if you're listening to this at the beginning of 2023, and you want this year to be the year that you not only retain your agency accounts, but you grow your accounts, you can also connect with me on LinkedIn and let's talk about training for either you in your account management role, or a member of your team. You can also visit my website: https://www.accountmanagementskills.com/training
Rebecca McIntyre-Smith is director of digital agency Primate, and founder of the Lemur Foundation. She has a remarkably touching story of tragedy, adversity and resilience. She also shares her practical tips for other agency owners. If you'd like to be a guest on Rebecca's own podcast to tell your story, then you can contact her on LinkedIn at https://www.linkedin.com/in/rebeccamcintyresmith/
https://www.lemurfoundation.org/about
And if you're listening to this at the beginning of 2023, and you want this year to be the year that you not only retain your agency accounts, but you grow your accounts, you can also connect with me on LinkedIn and let's talk about training for either you in your account management role, or a member of your team. You can also visit my website: https://www.accountmanagementskills.com/training
Released:
Jan 4, 2023
Format:
Podcast episode
Titles in the series (100)
What your agency clients really want, with Kate Whittaker: In my first episode I'm delighted to be chatting to Kate Whittaker, Head of Corporate Communications at DUAL International. As a marketing client, Kate Whittaker has 30 years experience managing agency relationships so is very well placed to give her perspective on what agency account managers could be doing to win their clients over. In this episode we cover: 1. How Kate selects her agencies and what she suggests you do if you're considering cold calling prospective clients 2. The qualities she looks for in a potential agency partner 3. Examples of where agency account managers have won her over and built her trust as well as where agencies get client management wrong 4. Some advice for how agencies can present additional ideas during the course of working on another project 5. Why you need to be asking your clients for more referrals 6. Her tips for how to position yourself as more of a trusted advisor 7. What's changed fo by Creative Agency Account Manager Podcast