We know the customer experience is important because without happy customers, our businesses will fail and our customers won’t be happy, but what truly creates standout brands is this idea of an exceptional experience. This means no hurdles, no drawbacks, and nothing to jump through. CX, whether you like it or not, is a team sport that touches every part of the organization. I give 3 steps to follow in order to prioritize a customer first mindset. What creates standout brands 0:42The responsibility of creating exceptional customer experience 1:383 steps to follow in order to prioritize a customer first mindset 2:52“The responsibility of creating exceptional customer experience, it bleeds throughout the entire organization and it starts with that idea, this customer first mindset. A customer first mindset means you put the needs of your customers first. Hopefully that’s obvious.” 1:38