51 min listen
Could You Sell Your Content Marketing Division? (336)
Could You Sell Your Content Marketing Division? (336)
ratings:
Length:
73 minutes
Released:
Aug 12, 2022
Format:
Podcast episode
Description
This week Joe and Robert cover the big news out of Disney. Do they really have more subscribers than Netflix? Are they the greatest media company of all-time? (the answer is yes) Axios sells to Cox Enterprises, creating a local media opportunity that may be unprecedented. At the 5x revenue valuation, the boys ponder how a content marketing division could be valued (revenue or not). Lyft creates a media division...but the real story is the ongoing diversification of audience and customer revenue. Rants and raves include online gambling content and whether it's better or worse to work from home. This week's links: Disney's Upside Surprise Axios Sells Media Exit Multiplier Lyft's Media Operation xQc Wagers $685 Million Malcolm Gladwell on Working from Home --------- Liked this show? SUBSCRIBE to this podcast on Spotify, Apple, Google and more. Catch past episodes and show notes at ThisOldMarketing.site. Subscribe for the best in content creation at TheTilt.com.
Released:
Aug 12, 2022
Format:
Podcast episode
Titles in the series (100)
PNR 21: Should Content Marketing Buzz Off? | The Middle Is Dangerous: Content Marketing with Pulizzi and Rose by This Old Marketing