Chief Revenue Officer at RollWorks, Darragh Fitzpatrick, takes us through the changes in the B2B buying process over the years. While previously buyers didn’t have a lot of options, today they are spoilt for choice. They also have access to much more information than was previously available and this has caused a change in the sales process. Today, Darragh talks about these changes and how sales teams can adapt.  Show NotesConnect With:Darragh Fitzpatrick: Website // LinkedInThe Rev Gen Podcast: Email // LinkedIn // TwitterI Hear Everything: IHearEverything.com // LinkedIn // TwitterSee Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.