Brad Redding, Founder & CEO @ Elevar (Connect on LinkedIn and Twitter) walks through the difference between 1st and 3rd party cookies, why marketing isn't dead after Google Chrome "bans" 3rd party cookies, why you are already living in this future (of no 3rd party cookies), how to analyze cookies on your own site, and takeaways to consider. -----We release new episodes every week that go deep into the world of tracking, analytics, and conversion optimization. Be sure to subscribe so you never miss an episode.----------And if you're new to Elevar, Elevar automates server-side conversion tracking for Shopify. Check us out!