CMOs on 2024: Ally's Andrea Brimmer breaks new ground in sponsorship

FromThe WARC Podcast

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CMOs on 2024: Ally's Andrea Brimmer breaks new ground in sponsorship

FromThe WARC Podcast

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Length:

43 minutes

Released:

Nov 21, 2023

Format:

Podcast episode

Description

In an exclusive interview on The WARC Podcast, Andrea Brimmer, Ally Financial’s Chief Marketing and PR Officer, discusses brand trust during economic upheaval, the power of investing in women’s sports, piloting generative AI and much more.Stay up-to-date with the latest marketing and advertising news with our free daily newsletter.

Released:

Nov 21, 2023

Format:

Podcast episode

Titles in the series (100)

Make it Effective. Make it WARC. Get closer to insights, stories and lessons behind great marketing with conversations hosted by the world’s leading authority on marketing effectiveness.

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CMOs on 2024: Ally's Andrea Brimmer breaks new ground in sponsorship

CMOs on 2024: Ally's Andrea Brimmer breaks new ground in sponsorship

Description

Titles in the series (100)

More Episodes from The WARC Podcast

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