Brooke C Furniss is joined by Martha Alvarado, the BDC Director at Wondries Toyota. Together emphasizes the importance of instilling genuine care and empathy into one's genes. She introduces the concept of LACE (Listen, Ask questions, Confirm, Educate) as a framework for showing customers that you care about their needs. Martha believes that cultivating a culture of genuine care has a domino effect on customer relationships and overall business success. She highlights the significance of observing and correcting behavior, as well as the essentiality of customer connection.Martha encourages individuals to slow down and personalize their approach, taking ownership of customer relationships. She values employees for better customer service and advocates for creating a positive work environment. Martha emphasizes the importance of demonstrating value through real facts and adjusting targets during culture change. Her ethos is centered around finding a way to help others and making a positive impact through genuine care and empathy.This enlightening conversation promises to inspire change and re-evaluate traditional business norms.Key Takeaways:Cultural Change: Prioritizing cultural change in a business, starting from the top, can enhance both internal relations and customer interactions.Overcoming Resistance: To encourage change, especially in upper management, use real examples and facts. Sometimes, experiencing the downsides of resisting change can be enlightening. Targets vs Customer Care: While sales targets are important, genuine customer care should not be compromised. Temporary adjustments to targets may be necessary during the culture shift, but in the long run, improved customer care can boost sales and loyalty.Chapters:02:07 Authentic care is crucial. 09:25. Importance of observing and correcting behavior. 15:29 Customer connection is essential. 19:01 Slow down and personalize your approach. 21:13 Take ownership of customer relationships. 26:00 Value employees for better customer service. 35:36 Creating a positive work environment. 40:35 Demonstrate value through real facts. 45:23 Adjust targets during culture change. 49:19 Consider facts and feelings together. 51:55 Learning languages can be challenging. 56:51 Find a way to help.Connect:Martha Alvarado: https://qrcc.me/ry5lb8tck7bg BZ Consultants: https://qrco.de/bcqqFo    Apple?️https://apple.co/3U4KvGA Spotify ? https://spoti.fi/3DNNgFI  Youtube ▶️ https://bit.ly/3jDwPoO