39 min listen
Ep. 069 - Class Issues in Advertising: Is The Industry Doing Enough? | Craig Oldham
Ep. 069 - Class Issues in Advertising: Is The Industry Doing Enough? | Craig Oldham
ratings:
Length:
51 minutes
Released:
Dec 10, 2019
Format:
Podcast episode
Description
Many would argue the standard of advertising and creativity is now the best it’s been for ages. But how much better could it be if the industry opened its doors to the millions that are held back from creative careers by their class or background? In episode 69 of Social Minds, Craig Oldham, who chairs D&AD North, gives a frank take on the lack of representation in top creative roles. We also discuss the classism that still exists in the industry and whether or not the world’s most awarded works give a true reflection of society. Craig also calls for an end to outdated hierarchies at idea-level, arguing that a creative director doesn’t always have better ideas than a junior.
Released:
Dec 10, 2019
Format:
Podcast episode
Titles in the series (100)
Ep. 001 - Tackling Cynical Britain: How Brands Can Combat Distrust Among the UK Consumer: Modern Britain is presenting brands and marketers with more challenges than ever before. Staggering social media use and overexposure to advertising has taught us to be cynical - and it’s having a major impact on campaign strategy and content creation.. by SocialMinds - A Social Media Marketing Podcast