Episode 221 was a members only episode of my talk I gave at TLMI in Colorado Springs. I recorded a few of the talks and plan to release those as well to paid members…Not a paid member?LINKS!Michael McDonald LinkedInSpecright SummitSustainable Packaging Podcast w/ Cory ConnorsPackaging Unbox’d with Evelio MattosBeyond the Shelf with Laura FotiSpecright and Packaging InfoMeyers Sustainable Packaging Guide eBookBuy Packaging Peeks Kids bookSponsor information!If you listened to the podcast and wanted to connect with Specright to rid the world of waste. Let’s go! www.specright.com/pkg. Prepare your company for the world of EPR laws and be the sustainability hero! Make sure you check them out and join them on their mission to have a world where people are free to make amazing things!Want to buy labels or folding cartons from Meyers? Let's connect up!Show notes made by Deciphr.ai…apologies for any errors!About The Guest(s):Michael McDonald is a partner at Xhilarate, a design agency based in Philadelphia. He has been working in design for over 30 years and has experience in various design disciplines, including packaging design. Michael is passionate about embracing new technologies, such as AI, to enhance creativity and design processes.Summary:Michael McDonald, a partner at Xhilarate, discusses the potential impact of AI on the design industry, specifically in packaging design. He shares his experience of witnessing the evolution of the Internet and how it disrupted the industry in the early 90s. Michael explains how AI, particularly the use of prompt engineering, can enhance the ideation and conceptualization process in design. He emphasizes that AI is a tool that can amplify human creativity rather than restrict it. However, he acknowledges the potential negative implications of AI, such as misinformation and the loss of human control. Michael also highlights the importance of understanding AI's capabilities and limitations to leverage its potential in the design field.Key Takeaways:AI, specifically prompt engineering, can enhance the ideation and conceptualization process in design.AI is a tool that amplifies human creativity rather than restricts it.Understanding the capabilities and limitations of AI is crucial to leverage its potential in the design field.Quotes:"This might be the last thing I see in my lifetime to be life-changing from a creativity standpoint, from a job perspective.""It's another tool. But I can tell you right now, I just created a movie script the other day. I'm coming with a childhood idea I had. I don't give out any information. I don't want no one stealing my idea because it's priceless. That's what I think in my head.""It's another tool. It's like using Adobe Illustrator. You're using whether it's Leonardo AI or Mid Journey, etc. It's another tool.""The AI is using your input, my input, billions of people around the world and putting them all together. So you're basically getting everyone's thought process put into it." This is a public episode. If you’d like to discuss this with other subscribers or get access to bonus episodes, visit www.packagingisawesome.com/subscribe